SEO 101: The Importance of Good Keywords to the Bed and Breakfast Operator
Many bed and breakfast owners are starting to understand search engine optimization techniques. The most important
of this knowledge base is understanding what keywords you should include in the text of your web site.
Consider the following text
from one example site:
We are a Mobile, Alabama bed and breakfast inn located on beautiful Government Street just minutes from all of Mobile's wonderful sights and sounds, including the annual Mobile Mardi Gras parades.
In fact, The Azealea Trail Run and the Mobile Marathon pass right by our bed and breakfast!
Our bed and breakfast is beautifully restored to its Queen Anne Victorian heritage and is listed on the National Register of Historic Places.
These are the meaningful words that the search engine robots use to determine what you web site is about. The Bed and Breakfast owners has optimized his/her
keywords (intentionally or not) on the phrases in red. The duplication of bed and breakfast and Mobile likely will make the search engine robots determine that site is first about
bed and breakfast and perhaps secondarily about marathons. All in all, this bit of text is far better than some of the empty fluff that fills may bed and breakfast keywords.
Consider the following:
Light cascades into this 1908 home, once belonging to a circuit court judge.
Panoramic windows provide views of the ocean, Seaside's famous Promenade, beach homes and the coast mountain range.
Casual elegance greets you in the parlor, complete with breathtaking views, cozy fireplace and a baby grand piano.
Join us for evening refreshments, lively conversation, and a magnificent ocean sunset.
The morning brings breakfastsdescribed as a feast for the eye as well as the palate...
The search engines can not read the images so from this text along, aside from the word "breakfast", there is not much from the text saying
that this is a bed and breakfast. An additional problem is the town name of Seaside is a common word. It would have been better to have said "Seaside Oregon".
Developing the best text for your web site begins by determining the best keywords and keyword phrases for bed and breakfast SEO. The best too
around is free. It's called the Google Keywords Tool.
If there is high competition for bed and breakfast business in your area, it can be a very useful tool for determining keywords and as important the competition for them.
For example, there is no chance you'll be able to compete for the term "bed and breakfast" and even "Florida Bed and Breakfast". The term "Naples Bed and Breakfast" may be something
to compete for, however you may discover that no one is using the phrase "Bed and Breakfast in Naples". This can be determined from the Google Keyword Tool. There are other tools on the internet that are helpful and free.
Generally a bed and breakfast SEO plan's keywords will have five or so phrases which are likely the key ones that people will use to search for your bed and breakfast. You may
however wish to focus on people finding you incidentally. For example, this is no doubt why they included the phrase "Mobile Marthon" since they hope that people
planning to visit for the marathon will find them. If they come up in the Google search in the first page of results for this phrase then
it is worth inclusion, if not other words would be better OR this phrase should be used on a secondary page in the hope that some traffic will come to the secondary page.
It is important to remember that a variety of phrasings must be used across the Internet as a bed and breakfast adds their listings to a variety of
bed and breakfast directories. About 90% of bed and breakfast owners do not take the time to re-write their business description using a variety of good keyword phrases.
What generally happens is that the Google search engine robots see the duplicate content and ignore the page. You may get some results coming from
people using the directory, however you miss out on broadening the net to capture people using the search engine.
Conclusion
Find out what the good phrases are, use the Google tool but also find out which ones your smart competators are using on their page (make a list), re-write each of your listings
on the internet in order that the page is not considered duplicate content but also so you can include better keywords and keyword phrases. Use the phrases a couple times but don't
pad your text with 10 copies of the phrase. Three times is usually productive.
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SEO 101: The Importance of Good Keyword Optimization for the Bed and Breakfast Operator *
