“Welcome to New Ulm” When thousands of visitors tell us each year that we’ve got an “exquisite little city”, a “beautiful, friendly city” and that “New Ulm is a wonderful place”, you can’t blame us for being proud of our town! Often called the “City of Charm and Tradition”, New Ulm is home to 13,500 people in the heart of the scenic Minnesota River valley and boasts a thriving, diverse economy with a healthy mix of retail, manufacturing and industry. The exceptional medical and school systems are complimented by numerous city parks, festivals and cultural events that make life wonderful for both citizens and visitors alike. New Ulm is famous for its authentic German heritage and with all of the festivals, monuments, attractions, shopping and many cultural events, you’ve got to see for yourself why the Federal Census of 2000 called New Ulm the “Most German City in the USA”!